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Brand Strategy: The A(I)rt of Staying Relevant

In 2020, the average lifespan of a company on the S&P 500 Index was just over 21 years, compared with 32 years in 1965.

Business is evolving in the same way: strategies need to undergo an evolution at the pace of consumers to stay on top.

Prescriptive analytics, on the other hand, employs a holistic approach and bases its findings on simulations of what will happen rather than what has happened.

The ability to simulate any challenge within a business environment brings a level of preparedness historical data simply cannot match.