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Platform Release 11.1
Solution Goal Optimizer If the target is to increase Revenue with X%, Scios Platform will navigate you how. Sales or Revenue Target Set the goal which you want to reach for Sales or Revenue and let the Optimizer provide you with the optimal strategy. Optimization of Alternatives Select the alternative you want to optimize and evaluate how it performs compared to other alternatives. Investment and Report Periods Choose the periods for which the Goal Optimizer will explore new marketing activities allocations and for which it will try to hit the goal. Customizable export Easy to do multiple exports. Export only what you want.
Attribution Explore strategies easily Goal optimizer empowers you to explore different insights and suggested optimal strategies that will lead to meeting the sales/revenue targets. The difference between the optimal and original values is displayed both as bar charts and numbers so that it is intuitive to compare as well as to copy-paste. Strategy and Results Analysis from Goal Optimizer
Experiments Visualize the results, save strategies as new experiment, or override the current values Once completed, Goal Optimizer will display the results of the simulation in a table format that could be sorter, copy-pasted, filtered. You can explore different metrics, time granularity, data views.
Solution Improvements on the algorithm for Rationality Rationality is an important part of how a customer makes a decision. We concentrated on improving the way it is
reflected in the algorithms even further so that it represents the natural human behavior as close as possible.
Previous models will work without any problems.
Solution What we are working on Strategy Boards Not just a dashboard, but rather a human narrative that provides both valuable insights and power to explore easily even further cause-and-effect. Synergy Analysis on how touchpoints interact with each other Validation Process Simplify the validation process and eliminate the need of repetitive edit-complete workflows
Slide Previous Releases Release 11 Redesign of all analysis, customizable export of the results, collapsible menus, improved visualization of the attribution results, easy-to-access report filters, data tables for the results that can be sorted and copied, sensitivity analysis for multiple touchpoints, etc. Release 10.7 Quick Start Calibration Engine for Accelerator, multiple UI / UX improvements on all pages, vertical report filters for all analysis reports, search functionality in filter fields, etc.

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