Attribution-analysis

HUMAN-CENTRIC
AI PLATFORM

Attribution analysis

Redefining Marketing Attribution and Beyond

SIMULATOR OF HUMAN BEHAVIOR

Scios unifies your analytics, forecasts your outcomes, and improves your processes. At its core, it models human behavior in aggregate (e.g., consumers buying products, citizens voting, audiences choosing what to watch, etc.). On the outside, it is a collaborative analytics workflow that connects business leaders, analysts, and stakeholders through a decision-support system.

Empower Your Business with Swift, data-backed Strategic Decisions

By eliminating doubts about your direction, you free up valuable resources and energy to drive creative solutions. With a clear sense of purpose, you can accelerate your planning and execution processes, ensuring timely and effective implementation of your strategic initiatives. Let Scios empower your organization to unlock its true potential for innovation and rapid progress.

PILLARS OF THE PLATFORM

DIGITIZED
CONSUMER TWINS

Your predictive models are populated with virtual consumers, representing human values, perceptions, decision drivers, and choice processes.

INTERCONNECTED
PREDICTIVE AND PRESCRIPTIVE MODELS

Leverage your industry and business problem specific models to answer your what-if and how-to questions or deploy a unified view of the market to build coherent multi-objective and multi-metric strategies

FORESIGHT / DIRECTION AND INTERPRETABILITY

Devise resilient blueprints for growth and value creation. Understand the causal relationship through a human-centric narrative. And use that knowledge to optimize and adapt to change, fast.

GET ACTIONABLE ANSWERS TO YOUR QUESTIONS

Why have your SALES dropped? Why does customers' CONSIDERARATION of your product decline? How does PRICE contribute to Sales? How does Paid Media / Marketing contribute to PERCEPTIONS? Which MARKETING CHANNELS did pay off? How much is the brand reliant on the fact that they have been present on the market for a long/short time? How much are DISCOUNTS changing the mind of the consumers?

RUN ATTRIBUTION ANALYSIS AND UNDERSTAND RELATIVE IMPORTANCE OF MANY DIFFERENT FACTORS

RUN CHURN AND RETENTION ANALYSIS TO UNDERSTAND YOUR CUSTOMERS DYNAMICS

Where did our customers come from? Where did our customers get to? What is our NET ADD? How many new customers do we have?

GET ACTIONABLE ANSWERS TO YOUR QUESTIONS

Why have your SALES dropped? Why does customers' CONSIDERARATION of your product decline? How does PRICE contribute to Sales? How does Paid Media / Marketing contribute to PERCEPTIONS? Which MARKETING CHANNELS did pay off? How much is the brand reliant on the fact that they have been present on the market for a long/short time? How much are DISCOUNTS changing the mind of the consumers?

RUN ATTRIBUTION ANALYSIS AND UNDERSTAND RELATIVE IMPORTANCE OF MANY DIFFERENT FACTORS

RUN CHURN AND RETENTION ANALYSIS TO UNDERSTAND YOUR CUSTOMERS DYNAMICS

Where did our customers come from? Where did our customers get to? What is our NET ADD? How many new customers do we have?

Explore the Digital Twin of Your Market and Understand its dynamics

We harmonize multiple data sources and research in a parallel digital twin of the market where we integrate your consumers. These virtual consumers represent human values and perceptions; they follow their own decision drivers and choice processes. Scios models human choices to answer your WHY, WHAT-IF and HOW-TO questions. And yes, you can enter this world and freely try out several possible courses of action with
ZERO RISK.

Strategic Decision Intelligence company that builds human-centric AI. We model how people make choices to answer your WHY, WHAT-IF and HOW-TO questions.

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