Viewers place the least importance on whether the content was exclusive and whether you could personalize the experience.
The most value was placed on pricing and whether the platform was easy and convenient to use. The content available was not far behind at all, but still held less importance.
It recommend increasing TV investments by $20M, especially in DR TV
TV and Display interactions differed over the year and there is a potential for increasing efficiency by better coordination
Premium Cable media had the greatest negative impact on subscriptions
Competitors' investment in changing perceptions poses a greater threat than efforts to raise consideration
PR, WOM, and experience have a significant positive impact on perceptions and the base.